There are rumblings around the racetrack. Some say its protection of identity. Others, that it is the right of licence payers. We only knew he was called the Stig!
No longer.
The BBC had taken legal action to block publication by HarperCollins of the book which would unmask the faceless mystery driver and well established merchandising image.
The BBC claimed he had been bound by a confidentiality agreement and that revealing who he is would spoil viewers' enjoyment of the popular Top Gear programme.
However, after more than a day of private legal submissions, lawyers for HarperCollins emerged to say the case had concluded in their favour and the identity of the Stig was revealed.
So this case may raise questions in your business: is your brand and identity secure? Have you fully protected some of your core intangible assets by trade mark copyright or design right? How important is the identity to your company? Can you live without it?
I’m sure that the mystique of the Stig will continue, just look at the merchandising collateral and after all he had African, American and other nationality cousins. Didn’t he?
